Cultural review on the changing face of the MTV generation and visual art from the great graphic artists of the 80's- 90's. Then I go into what is the most important thing now when it comes to attracting customers or making an impact, (copywriting, online marketing, and direct marketing).
I explore a range of changing heros of mine including Dan Kennedy, Seth Godin, Joe Vitale, Brett McFall and more...... I also give out a copywriitng excercise for you to try at home.

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